Product Management Experience - 9 Steps Method

Yesterday I have checked out a really nice article for product management, written by a Baidu Product Manager Expert. It pretty similar to the business canvas idea, mixed it up with market segmentation.

• Most likely is find out the value proposition of your product, what can you bring to the customer.
• Find out uniqueness of your product, segment the customer in different types.
• Find out the reasons why they will use the product, the marketing channel.
• Build a community, try to setup the convergence rate of the product ( ?? PVs = ?? money).
• Last one is rapidly prototyping the product, make a closed circle within it.

產品經理經驗-互聯網產品設計九步法

1. 產品滿足用戶的哪一個核心需求？
2. 與同類產品相比你的獨特性什麼？
3. 分解用戶。根據產品的核心價值，將用戶分解成不同角色。
4. 變成用戶。每類角色回答以下兩個問題：
  4.1 該角色為什麼會使用這個產品？
  4.2 該角色怎樣知曉和到達這個產品？
5. 確定角色成就。確定產品如何滿足不同角色的成就感。
6. 確定用戶需求滿足過程中的關鍵點。
7. 提升關鍵點的轉化率。
8. 形成閉環。讓產品能夠自我成長。
9. 大干快上，迅速迭代。

quoted from
http://jingyan.baidu.com/article/e73e26c0e05f3c24adb6a7ee.html